---
title: "What pages should a small business website have?"
description: "Choose the useful pages for your company website: services, about, projects and contact. See what information each one should include and when it is worth creating a separate page."
canonical: https://www.vistudio.ro/en/resources/what-pages-should-a-small-business-website-have
---

# What pages should a small business website have?

> Choose the useful pages for your company website: services, about, projects and contact. See what information each one should include and when it is worth creating a separate page.

Source: https://www.vistudio.ro/en/resources/what-pages-should-a-small-business-website-have

For a small business website, a practical starting point is to cover five roles: presenting the offer, explaining the services, presenting the company, providing evidence, and contact. These can become the Home, Services, About, Projects, and Contact pages. Sometimes, two roles fit well on the same page; other times, a service is best presented separately.

The structure is decided based on the information the client needs. The number of pages alone does not guarantee visibility or inquiries.

## Start with the visitor’s questions

List what someone needs to know before contacting you: what you offer, who it is for, where you work, what collaboration entails, and what you can prove. Then give each question a clear place on the website.

This is a planning method, not an SEO formula. [Google’s Starter Guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide) recommends logical organization, useful information, and easy-to-read text. A new page makes sense when it adds distinct information.

## Home page and service pages

**Home page** should allow the visitor to quickly see if the offer suits them. Include the activity, target clients, main services, and a clear next step such as seeing a service or submitting a request. Add a relevant proof you can substantiate: a project, your own photograph, or a verifiable qualification.

The home page can summarize the offer, with details continued in dedicated pages. This keeps the introduction easy to follow.

**A service page** deserves its own space when it has its own audience, process, or questions. For example, regular garden maintenance and garden design require different information. Each can include explanations about the work involved, steps in the collaboration, limitations, and examples.

If the services are similar and you have little distinct information, a common page with clear sections may be enough. Avoid almost identical pages created only by changing a word or city.

## About the company, projects, and evidence

The **About** page answers the question “Who will I work with?” Present the people involved, their responsibilities, how they work, and the experience you can document. A concrete explanation of how you handle requests says more than a series of phrases like “professionalism and excellence.”

The **Projects** show what you have achieved. For each example, explain the initial situation, the company’s contribution, and what can be seen or verified. Publish materials you have the right to use and credit all contributions appropriately.

A visual example shows a design result; a case study explains the problem, the intervention, and the results supported by evidence. Do not turn a photo into a promise of performance. In [VIStudio projects](https://www.vistudio.ro/en/projects), public examples can be explored for structuring information and the path to contact.

## Contact and requests for quotes

The **Contact** should specify how someone can start a conversation: phone, email, form, service area, and actual response times. If you welcome visitors to your office, explain the address and access conditions. If you only work at the client’s premises, say so.

For the form, start with the information needed for an initial discussion. A name, contact details, and a description of the request may be enough for a simple case. The intervention address or billing information can be requested later if not required at this stage.

[W3C recommendations for forms](https://www.w3.org/WAI/tutorials/forms/) support simple forms, clear labels, instructions, and messages that explain errors or confirm submission. Show which fields are mandatory and what happens after pressing the button. Publish a response time only if your team can meet it.

## What other pages are useful?

A **Pricing** page is helpful when you can explain rates, packages, or valid calculation criteria. If you work with individual quotes, describe the information needed for estimates and the factors that influence cost.

An **FAQ section** can answer recurring questions about the process, materials, or scheduling. It can remain on the service page if the answers relate to it.

**Resources and articles** are worth developing when you have useful topics and the capacity to check and update them. For other languages, prepare the full relevant path: offer, forms, confirmations, and contact.

Handle legal information separately. If you process personal data through the form, [the EDPB guide for small businesses](https://www.edpb.europa.eu/sme/be-compliant/respect-individuals-rights_en) explains how to inform individuals and how to make that information accessible at the time of collection. The content of the privacy notice must reflect actual processing activities. Check, for your business activity and the functions of your website, which information about the company, contractual terms and cookies applies. Copying pages from another website does not replace this verification.

## Sample structure for a services company

The following example is **fictional**: a company that maintains and landscapes gardens. It shows how to link each page to a question, the necessary information and an action.

| Page | Visitor's question | Required content | Action |
| --- | --- | --- | --- |
| Home | Can you help with my garden? | Services, types of clients, service area and a relevant in-house example. | Choosing the right service. |
| Services | What does the work include and how does collaboration start? | Services provided, what is agreed on at evaluation, what is not included and steps in the process. | Requesting an evaluation. |
| About | Who handles the work? | Team, project manager, work approach and verifiable experience. | Reviewing relevant projects. |
| Projects | Have you done similar work? | Own photos, description of the intervention, team’s contribution and context for each example. | Submitting a request for a similar situation. |
| Contact | How do I contact you and what do I need to tell you? | Contact details, business hours, service area and a form suitable for the request. | Sending the message or calling the company. |

Maintenance and landscaping may have separate subpages if there are enough details for each. If the company is just starting and does not yet have documented projects, it can explain its process and team and will add a portfolio once it has real examples to present.

## What you launch now and what you’ll develop later

For the first version, keep the pages that have a clear purpose, verified information and someone responsible for updates. A project page without examples can wait. The information needed for an accurate presentation of the offer, contact options and requirements applicable to the website is prepared before launch.

Next, check navigation: clear labels in the menu, links between relevant services and projects, easy access to contact. Within pages, use subheadings in a logical order. [W3C explains the role of page structure](https://www.w3.org/WAI/tutorials/page-structure/) for guidance and access to content, including with assistive technologies.

In VIStudio, pages and forms do not have a set maximum number but must fit within the limits of your plan. [Platform capabilities](https://www.vistudio.ro/en/capabilities) include organizing content through conversation, working in drafts and previewing. The structure can evolve as new services, projects and questions arise. Each extension must be supported by useful information.