What can AI do when creating a website, and what decisions are still up to you?

Creating a site with AI starts from the information you can provide about your business: what you offer, your target audience, and what action you want visitors to take. The agent can organize this information, suggest texts, and set up pages. You define your offering and ensure the result represents it accurately.

For an entrepreneur, the value appears when the conversation turns into concrete changes on the website. It’s worth understanding the connection that needs to exist between the agent and the platform, what you can delegate, and which decisions remain yours.

1. What does building a website through conversation mean?

An AI agent can draft a company overview in a chat. To actually create or edit pages, it also needs a connection to the tools of the platform managing the site, granting access to available operations.

In VIStudio, this connection uses MCP, short for Model Context Protocol. The official MCP documentation describes it as a standard enabling AI applications to connect to external systems and tools. What’s relevant for you is that a request can reach the site’s structure and content.

The initial VIStudio connection is set up by Imagine Infinity, upon request. Once configured, you work with an agent that has platform access.

2. What information must come from you

The agent needs context about your activity. A useful starting point covers:

• the services or offering you want to showcase;
• your target audience and the area you operate in;
• the questions you frequently receive from clients;
• the desired action: contact, request a quote, or consultation;
• available materials and information that still needs clarifying.

You can explain all of this in plain language. For example, “we work with companies that need regular office cleaning” gives a clearer direction than “I want a modern website.”

Company experience, certifications, pricing, and project outcomes must come from factual information. If you haven’t specified a completion deadline, the agent should ask for one or flag the topic for clarification. It shouldn’t fill the page with a plausible-sounding promise.

3. What can the agent prepare in VIStudio

Based on your request, the agent can organize pages, draft texts, and modify the structure and content using the platform’s options. You can work on the whole site or focus on a single page: services overview, company info, or a landing page for an offer.

Design starts from a VIStudio theme. In the platform capabilities you’ll find descriptions of pages and forms, SEO settings, analytics setup, secondary language translation, and working with drafts and versions. All features are available in all plans, within the included storage limits.

The agent can suggest the order of information and alternative wordings. However, the final decision on whether your company truly offers a service or if a statement can be published depends on your business data. A compelling formulation still needs to be accurate.

4. Fictional example: from request to a useful page

The following example is fictional, illustrating a way of working—not a client project or a measured result.

Suppose you’re preparing a website for an office cleaning company. An initial request might sound like this:

Prepare the structure of a presentation website for my cleaning company. We target companies seeking regular office maintenance. I want pages for services, how we work, and contact. The goal is to prompt requests for quotes. Use the information I send you and check with me where details are missing. Please prepare an initial draft.

The agent might propose a main page explaining the service, then pages with details and a route to request a quote. For content, you’d need to clarify the included operations, service area, and how pricing is determined. Neither schedule nor pricing should be assumed based on the business type.

During review, a useful feedback could be:

Prioritize regular maintenance services over occasional cleaning. Remove any claim about instant response—we can’t guarantee it. Explain what information we need for a price quote.

So, the revision focuses on the order and accuracy of information. “Make it more attractive” is open to many interpretations; a request based on your actual offering allows a concrete assessment of the result.

5. What to check before publishing

Previewing lets you read the page in context—with its titles, images, and links. Double-check:

• Company information: contacts, schedule, services, and coverage area.
• Commercial statements: pricing, deadlines, experience, and any promises.
• Visual materials: what the images represent and whether you have rights to use them.
• Visitor actions: links, buttons, form submission, and receiving the test message.
• Display and languages: mobile readability and the sense of translations, where applicable.

Google recommends checking the accuracy of AI-generated content, including titles and descriptions used in search. Google also notes that using AI does not offer any special ranking advantage. For your company site, it's important to publish helpful, clear, and factual information.

In VIStudio, changes can be reviewed in draft, and pages keep version history. The ability to revert to a previous version helps correct edits, but reviewing before publishing remains useful.

6. What limits to clarify before starting

VIStudio is designed for presentation sites and landing pages. Online stores and applications with custom features require a separate solution. Custom design, integrations, and additional space are assessed separately, based on the service’s capabilities..

Before starting, clarify which agent you’ll work with, what access is needed, and any potential external subscriptions. Don’t assume any AI app can automatically modify your site just because it can draft text.

Also define what counts as a good enough first version for your business: services accurately described, contact information available, and a working way for users to reach out. Clear requirements give you review criteria, so you don’t have to rely on a general visual impression.

7. How to start your company website

In the current VIStudio process, you request activation, choose your theme and plan, and Imagine Infinity sets up your account and initial connection. You continue via conversation, review pages, and choose when they’re ready to publish. The domain can be connected after activation, so you don’t need to wait for content to be finished.

You can start with a description of your activity and any materials you already have. Identify missing information and determine what a potential client needs to know. This gives the agent a concrete starting point.